Bumpin Blends Packaging

Bumpin Blends is a smoothie delivery service designed to alleviate pregnancy symptoms and deliver the nutrients your baby needs.

After several years of rapid growth, Bumpin Blends was ready to up-level their packaging experience. We first worked with Bumpin Blends to develop their visual identity in 2019 and were thrilled to work with Lisa and her spectacular team again.

We set out to develop a colorful and energetic packaging system that would delight BB customers and make the information delivery process easier on the BB side. Previously, BB was including an individual card for each blend which often got lost in the shuffle.

Today, each sleeve contains all of the product information in a single place – including a full nutrition panel and blending instructions on the back of each sleeve.

The project included the development of custom molds for smoothie cubes (including an adorable BB logo on each cube) and overseas packaging production for the print components of the job.

To learn more about Bumpin Blends, visit their website here. (Our favorite is the Cookie Dough blend!)

Design and Creative Direction: Olivia Herrick Design
Copywriting: House of Rex