Simple, Sustainable Revenue.
Sell once, get paid for months.
Let me tell you a secret – successful studios aren’t all made up of one-off 10k+ jobs, despite what our industry’s thought leaders would like you to believe. If you are tired of the feast or famine hamster wheel, if you desire more consistency, if you are exhausted by the never-ending marketing efforts that your creative business requires, retainers may be the perfect solution for you to diversify the way you generate revenue in your creative business.
Now, more than ever, clients are trying to do more with less. Meet them where they are at with a solution that is mutually beneficial for clients AND designers. There has never been a better time to offer design retainers.
Imagine this: You sit down at your desk in the morning. It’s a beautiful day – the sun is streaming in the window. You feel energized. Your mind and workspace are clear. You open your laptop and get to work for your retainer clients straight away. You kick off the day with a call and feel like a valuable part of your client’s team. You briefly glance at your leads folder at the end of the day – the number of inquiries coming no longer weighs on your mind. Fear is gone. Instead, you feel valued. You have predictable revenue. You are at peace.
Let me show you how.
Student Success
“Olivia's DRB is a game-changer! In just one day, I finished the course and sent out two proposals - and both were accepted!! Olivia's realistic approach to retainers gave me the confidence and tools I needed to succeed. This is the only course that's really helped me boost my income.
Olivia is not just an inspiring teacher, but also very approachable and honest. She makes you feel like you've got a friend on this journey. I highly recommend this course to any designer looking to offer retainers or make some extra income. The email prompts, proposals, and workbook provided in the course are now a regular part of my weekly routine. Trust me, do yourself a favor and sign up now!"
- Anastasija Pavlovic, Anoteka Creative Studio
Hey there! I’m your retainer expert, Olivia
I have been a professional graphic designer for 13 years and I have to be honest – retainers changed the course of my entire career. 8 years ago, I wanted to quit my job, but needed to make the same amount of money as my salary. I didn’t have a long line of clients ready to pay me $10,000 per project, but I was determined. I learned everything I could about retainers, pitched and sold three, quit my job, and the rest is history. Since then, I have sold hundreds of thousands of dollars in retainer contracts. Now – I’m peeling back the curtain, sharing my secrets, and telling you exactly how I operate profitable, client-centered retainers.
Student Success
"I've been a designer for about a decade, and while I feel confident in my craft, I seem to need some extra help with the business side of working for myself – enter Olivia and her expertise! I took Design Retainer Bootcamp, and within 48 hours I had a contract drawn up and a client ready to sign. Since then, I have secured another retainer client, and am on my way to being completely retainer-run (a dream of mine!). I highly recommend this course to designers at any level looking to run a flexible, consistent and intentional business."
- Mallory Rex, Mallory Rex Design
What You'll Learn
An Inside Look at design retainer bootcamp
✓ What a design retainer is and why it’s a win-win for designers and clients
✓ The different types of retainers and which is the best fit for your business
✓ How to pitch design retainers to existing clients or new inquiries by demonstrating value
✓ How to price and structure your designer retainers
✓ The importance of reporting and data
✓ How to self-start and propose strategic projects
✓ How to set boundaries for clients and common retainer parameters
✓ How to run client-centered, value-packed design retainers that focus on serving well
What's Included
Two Hours of Video Lessons (7 Lessons Total)
Designed to be done in a day, Design Retainer Bootcamp video lessons are efficient and effective. We lay out a clear objective and help you understand what questions you need to answer in order to pitch a retainer to a new or existing client within just a few hours. Not into video? No problem. Read the transcripts or listen to the audio-only version of each lesson.
Swipe Files For Pitching
Start from scratch? Not here. Swipe files are included for every step of the pitching process:
Pitch Email Scripts
Pitch Deck (Illustrator, Canva)
Pricing One Page Template
Course Workbook
Download the workbook to take notes along the way and jot down the decisions you are making as you move through the course content. The workbook will lay out the specific questions you need to answer in order to pitch your first retainer.
Two Bonus Video Lessons With Guest Speakers
Running a Retainer-Driven, Social Media-Free Studio with Ashley Ringaman of Ringaman Design
Profitable Retainers for Web Designers with Amanda Vogt of Wired Rebellion
A Retainer Expert In Your Corner
I have generated hundreds of thousands of dollars of retainer revenue. I’ve run them in almost every form under the sun. And I am here for you along the way – hop into the live Q&A, shoot me an email, or purchase the a one-on-one meeting option for an extra-personalized experience!
A Course You Can Actually COMPLETE
40 video modules and a 200 page workbook? Not my jam. This curriculum is for designers looking to diversify or reimagine the way that they generate revenue in their business. It’s for busy people who can carve out an afternoon, not several weeks, to complete a course.
Your purchase includes access to Design Retainer Bootcamp for one year.
$249
7 Lessons
2 Recorded Interviews
3 Bonus Mini Lessons
Financial Assistance: Accessibility is important to us. We will be welcoming a limited number of students into the course at a discounted rate. If you would like to utilize our financial assistance program, you may do so by enrolling using this checkout link.
DRB Lesson List
Lesson 1: Retainers 101
Lesson 2: Pricing Your Retainer
Lesson 3: How to Pitch Retainers / Sales Strategies
Lesson 4: Swipe Files
Lesson 5: Protecting Yourself and Setting Boundaries
Lesson 6: Value-Packed Retainers (Serving Clients Well)
Lesson 7: Administrative Details
Bonus Interview Lesson: Running a Retainer-Driven, Social Media-Free Studio with Ashley Ringaman
Bonus Interview Lesson: Web Design Retainers with Amanda Vogt
Student Success
“Design Retainer Bootcamp came at the perfect time for me. I wanted more consistency while also working with clients more long-term. Olivia did an amazing job crafting this course! It is robust with information yet concise. It also is encouraging and understanding of how different processes work for different people. Not to mention, Olivia is incredibly thoughtful and approachable. She graciously was an open resource. So far, I have booked one retainer client for who I had previously designed her brand and website. I'm currently not marketing the retainer service but rather offering it to past clients who I've enjoyed working with. This has been a great way for me to create more consistency and implement what this course taught me.”
- Emily Faraone, deerly
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This course was created from my perspective as a graphic designer working with clients daily. It could apply to any service-based creative work but I specifically reference design retainers in the course.
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About a year ago I purchased an online course, opened it up, and there were 45 video lessons, 18 extra workshops, and it was 100% overwhelming.
This course is the opposite of that – designed to be done in a day, Design Retainer Bootcamp is an actionable, get-it-done kinda course that you can complete and implement right away.
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Yes! In addition to the course workbook you also receive swipe files (pitch emails, pitch AI and canva templates) so that you can pitch a retainer right out of the gates!
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Because you will be instantly enrolled in the course, we cannot offer refunds at this time. If you are curious if it would be a good fit, or have specific questions, please feel free to reach out at olivia@oliviaherrickdesign.com and we will walk through them!
Questions?
We’d love to help! Email studiomanager@oliviaherrickdesign.com and we’ll be in touch ASAP.
Earnings Disclaimer: Every effort has been made to accurately represent our products and their potential to help our customers, their businesses and/or their clients. There is no guarantee that you will earn any money using the techniques and ideas in our (“these”) materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not position any products or services as a “get rich scheme.” Your level of success in attaining the results claimed in our materials depends on the time you devote to the ideas and techniques mentioned, your knowledge, and other various skills. Since these factors differ by individual, we cannot and do not guarantee your success or revenue generation, nor are we responsible for any of your actions related or not related to these materials.
